Georgia College and State University
Georgia College and State University » GRADUATE COURSE DESCRIPTIONS » COURSES » MARKETING (MKTG) » MKTG 6162. STRATEGIC MARKETING PLANNING. (3-0-3)
MKTG 6162. STRATEGIC MARKETING PLANNING. (3-0-3)
This course gives students a hands-on approach to developing marketing plans. It focuses on the background analysis necessary for the foundation of marketing strategy including: competitor definition analysis, industry analysis, customer analysis and forecasting.