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Georgia College and State University » GRADUATE COURSE DESCRIPTIONS » COURSES » MARKETING (MKTG) » MKTG 6681. MARKETING AND PRODUCT DEVELOPMENT. (3-0-3)
MKTG 6681. MARKETING AND PRODUCT DEVELOPMENT. (3-0-3)
This course provides the foundation for marketing, a marketing plan, and specifically for the
development of a unique product/service offering. Topics of study include the Four P’s of Marketing,
with emphasis placed specifically on Product, the bundle of attributes given in a marketing exchange.