Georgia College and State University
Georgia College and State University » UNDERGRADUATE COURSE DESCRIPTIONS » MARKETING (MKTG) » MKTG 3168. SPORTS MARKETING. (3-0-3)
MKTG 3168. SPORTS MARKETING. (3-0-3)
Prerequisite: C or better in MKTG 3161. An introduction to sports marketing and management with emphasis on activities designed to meet the needs and wants of sports consumers through exchange processes. A study of the foundation of sports marketing theory.