Course Link pop-ups require javascript, but without, links simply open target page as expected

Undergraduate Catalog

Catalog Search


Catalog links

print page

MKTG 3168. SPORTS MARKETING. (3-0-3)

Prerequisite: C or better in MKTG 3161. An introduction to sports marketing and management with emphasis on activities designed to meet the needs and wants of sports consumers through exchange processes. A study of the foundation of sports marketing theory.

A-Z Sitewide Index
About the site
Georgia College & State University • 231 W. Hancock St. • Milledgeville, GA 31061 • 1-800-342-0471 ; (478)445-5004 • admissions@gcsu.edu