Georgia College and State University
Georgia College » UNDERGRADUATE COURSE DESCRIPTIONS » MARKETING (MKTG) » MKTG 3170. PROFESSIONAL SELLING. (3-0-3)
MKTG 3170. PROFESSIONAL SELLING. (3-0-3)
Prerequisite: "C" or better in MKTG 3161. A study of the methods of selling. Topics covered include analysis of prospects, behavioral aspects of the persuasion process (including approach and presentation skills), methods of handling objections, techniques for closing sales and the salesperson's social, legal, and ethical responsibilities.