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Georgia College » UNDERGRADUATE COURSE DESCRIPTIONS » MARKETING (MKTG) » MKTG 4164. SALES MANAGEMENT AND COMMUNICATIONS. (3-0-3)
MKTG 4164. SALES MANAGEMENT AND COMMUNICATIONS. (3-0-3)
Prerequisite: "C" or better in MKTG 3161. Management of the sales functions of a firm. Includes consideration of: organization, forecasting, sales force planning, selection, training, compensation and supervision of a sales force, setting territories and quotas, sales and cost analysis.