Georgia College and State University
Georgia College » UNDERGRADUATE COURSE DESCRIPTIONS » MARKETING (MKTG) » MKTG 4166. ADVERTISING & PROMOTION. (3-0-3)
MKTG 4166. ADVERTISING & PROMOTION. (3-0-3)
Prerequisite: C or better in MKTG 3161 and Junior Standing. A study of the theoretical and practical aspects of effective marketing communication as a means of market promotion. The course utilizes an integrated marketing communications perspective (IMC). Students learn through hands-on experience the importance of coordinating all of the promotional mix elements to develop an effective integrated communications proposal.