Georgia College and State University
Georgia College » UNDERGRADUATE COURSE DESCRIPTIONS » MASS COMMUNICATION (MSCM) » MSCM 3306. MASS COMMUNICATION THEORY AND RESEARCH. (3-0-3) FALL AND SPRING
MSCM 3306. MASS COMMUNICATION THEORY AND RESEARCH. (3-0-3) FALL AND SPRING
Prerequisite: MSCM 2200. This course will introduce students to the theoretical principles and key research methods used in qualitative and quantitative mass communication research. Emphasis is placed on the development of skills in conducting research, data analysis, report writing and critically evaluating research.