Georgia College and State University
Georgia College » UNDERGRADUATE COURSE DESCRIPTIONS » MASS COMMUNICATION (MSCM) » MSCM 3320. MEDIA MANAGEMENT. (3-0-3)
MSCM 3320. MEDIA MANAGEMENT. (3-0-3)
Prerequisites: MSCM 2200 and permission of instructor. An examination of the management techniques in the media industry, including a review of trends in the organization of media industries and management roles in the industry.