The Marketing program prepares students for marketing and sales careers at the operational and managerial level. The curriculum also prepares students for advanced graduate work.
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Areas A-E (See Core section of this Catalog)
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42 semester hours
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Area F
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18 semester hours
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ACCT 2101
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Accounting Principles I
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(3 hours)
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ACCT 2102
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Accounting Principles II
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(3 hours)
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ECON 2106
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Principles of Microeconomics or 3 hours of 1000-4000 level elective if ECON 2106 is used in Area E.
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(3 hours)
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ECON 2105
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Principles of Macroeconomics
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(3 hours)
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CBIS 2215
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Introduction to Computers in Business
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(3 hours)
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BCOM 2285
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Business Communication and Reports
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(3 hours)
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Major Requirements
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60 semester hours
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Business Degree Major Requirements
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36 semester hours
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1.
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LENB 3135
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Legal Environment of Business
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(3 hours)
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2.
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MGMT 3101
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Applied Business Statistics
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(3 hours)
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3.
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MGMT 3141
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Principles of Management
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(3 hours)
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4.
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MKTG 3161
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Principles of Marketing
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(3 hours)
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5.
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FINC 3131
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Business Finance I
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(3 hours)
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6.
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MGMT 3165
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Operations Management
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(3 hours)
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7.
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MGMT 4195
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Strategic Management
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(3 hours)
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8
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MKTG 3172
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Business Ethics
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(3 hours)
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9.
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INTERNATIONAL REQUIREMENTS— Pick one
MKTG 3180 or MKTG 4175 (Preferred) or one of these approved courses:
ACCT 3110, BCOM 4283, CBIS 4215, ECON 3220, FINC 3240, or MGMT 4145
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(3 hours)
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Marketing Major Requirements
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24 semester hours
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1.
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MKTG 3162
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Consumer Behavior
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(3 hours)
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2.
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MKTG 4161
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Marketing Research
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(3 hours)
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3.
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MKTG 4166
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Marketing Promotion
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(3 hours)
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4.
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MKTG 4198
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Strategic Marketing
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(3 hours)
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5.
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Select two courses from the following:
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(6 hours)
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MKTG 3167
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Retailing
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(3 hours)
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MKTG 3168
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Sports Marketing
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(3 hours)
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MKTG 3170
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Professional Selling
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(3 hours)
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MKTG 3180
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International Marketing Environment
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(3 hours)
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MKTG 4164
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Sales Management
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(3 hours)
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MKTG 4165
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Small Business Institute
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(3 hours)
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MKTG 4175
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International Marketing Strategies
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(3 hours)
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MKTG 4176
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Services Marketing
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(3 hours)
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MKTG 4505
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Special Topics
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(3 hours)
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MKTG 4605
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Internship and/or Cooperative Education
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(3 hours)
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MKTG 4805
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Independent Study
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(3 hours)
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MKTG 4980
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Study Abroad
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(3 hours)
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6.
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Two 3000-4000 level business electives
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(6 hours)
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Elective
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9 hours
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Total
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120 semester hours
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