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Georgia College » UNDERGRADUATE COURSE DESCRIPTIONS » MARKETING (MKTG) » MKTG 4198. STRATEGIC MARKETING. (3-0-3)
MKTG 4198. STRATEGIC MARKETING. (3-0-3)
Prerequisites: MKTG 3161, MKTG 3162, MKTG 4161, MKTG 4166, and last semester senior standing. A study of the marketing environment. Application of the development of marketing plans and strategies that integrate ethical and social responsibility across a range of marketing problems including the four P's of marketing, global, and service issues, through the use of cases and hands-on experience with real clients. The senior marketing exit exam is integrated into this class.